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AI automation for e-commerce & retail

The automation problem in e-commerce is rarely one big system — it's a dozen small manual handoffs between the storefront, the marketplace, the warehouse and the inbox. Fixing the highest-volume handoff first usually pays back fastest.

Where the hours go

Orders coming in across a storefront and multiple marketplaces with no single source of truth
Customer support tickets — order status, returns, sizing questions — answered one by one
Inventory counts drifting out of sync between the storefront and the back office
Supplier invoices and packing lists still processed by hand
Weekly sales and ad-spend reporting stitched together from several exports

Automation opportunities

Support ticket triage

AI classification and drafted responses for common order-status and returns queries, with a human reviewing before anything sensitive goes out.

LLM Pipelines & AI Data Extraction

Order & inventory sync

Workflow automation connecting storefront, marketplace and inventory systems so stock counts and order status stay consistent without manual re-entry.

Workflow Automation & Integrations

Supplier document processing

Extraction from supplier invoices and packing lists into structured data, instead of manual line-by-line entry.

Document Intelligence & OCR

Internal operations dashboard

A multi-tenant internal platform pulling the numbers that currently live in scattered spreadsheets and exports into one view.

Multi-Tenant B2B SaaS Platforms

Not sure where to start?

Run the free Automation Audit against your own operations — eight questions, an instant, prioritised report.

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Questions

We're on Shopify/WooCommerce — can automation connect to that?

Yes — workflow automation typically integrates via the platform's API and webhooks rather than replacing it, so orders and inventory stay in your existing storefront.

Can AI actually handle customer support safely?

For high-volume, low-risk queries (order status, tracking, standard policy questions) yes, with a human-in-the-loop review step. We wouldn't recommend fully autonomous responses for anything involving refunds or complaints without that review layer.

Talk to us about e-commerce & retail

Tell us what you're dealing with and we'll come back with an honest point of view on approach, scope and fit.

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